4th Mountain Resort Summit Central Europe
Regional competitiveness: Opportunities and challenges in mountain resort development
B2B, KNOWLEDGE TRANSFER AND NETWORKING
March 24-26, 2026
WHERE
Hotel GORSKI
Kopaonik
Republic of Serbia
WHEN
March 24-26, 2026
THEME
Opportunities and challenges in the development of mountain centers
About the event
We are pleased to inform you that “Ski Resorts of Serbia” and the Center for Tourism Research and Studies are organizing the fourth MoReSCE – Mountain Resorts Summit of Central Europe, which will take place at Kopaonik in March 2026.
MoReSCE 2026 continues to strengthen its role as a key regional platform for knowledge exchange, networking, and partnership development in the field of mountain tourism and infrastructure. By bringing together decision makers, mountain resort managers, investors, and equipment suppliers, the event provides space for dialogue, joint planning, and identifying new development directions.
This year’s theme – “Regional competitiveness: Opportunities and challenges in mountain resort development” – focuses on a strategic approach to improving the mountain offer, sustainable growth, and modernization of resorts in line with the needs of the contemporary market.
MoReSCE 2026 is the place where visions, experiences, and concrete initiatives come together with the goal of strengthening the position of mountain destinations as year-round tourism and investment areas.
MoReSCE 2026 will bring together participants and partners in the following areas:
Topics
01.
Tourism and infrastructure as drivers of regional competitiveness
02.
How to reduce seasonality and improve the product and services of mountain resorts?
03.
Digitalization and innovation in mountain resorts
04.
Marketing and artificial intelligence in development
Where will MoReSCE 2026 take place?
Hotel GORSKI Kopaonik
GORSKI HOTEL & SPA is one of the most prestigious and comfortable venues for stays and events at Kopaonik. Located in the heart of the mountain resort, the hotel offers excellent conditions for conferences, combining the elegance of modern Alpine design with direct access to the main ski slopes. In addition to luxurious accommodation and modern meeting rooms, Gorski features a spa and wellness center, restaurants with both authentic and international cuisine, as well as spectacular views that create the perfect atmosphere for business and social events.
Program Overview
- Arrival of participants at the Kopaonik mountain resort and registration at Hotel Gorski
- Evening welcome cocktail and official opening of MoReSCE 2026
- Panel 1: Ministerial panel – tourism and infrastructure as drivers of regional competitiveness
- Panel 2: How to reduce seasonality and improve the product and services of mountain resorts?
- Panel 3: Digitalization and innovation in mountain resorts
- Panel 4: Marketing and artificial intelligence in development
- “Summit under the stars” – après-ski party
- Active morning on the snow (skiing/guided snowshoe hike)
- Closing event: “Panoramic brunch & networking”
Speakers
Miroslav
Kneževic
State Secretary in tne Ministry of Trade, Tourism and Telecommunications of the Government of the Republic of Serbia
Damir
Davidovic
State Secretary in tne Ministry of Sustainable Development and Tourism of the Government of the Republic of Montenegro
Cristina
Tarteata
Deputy Minister of Tourism of the Government of Romania
Damjan
Pintar
Vice President of the Association of Mountain Centers of Europe, Republic of Slovenia
Who shall attend?
• National Tourism Administrations/Organizations, Mountain destinations (DMOs), regional DMOs,
• Local authorities, municipalities and regional administrations in mountain areas,
• International and/ or regional associations/networks with focus on mountain development,
• Ski resort developers, investors and infrastructure providers,
• Associations and institutions related to snow tourism, adventure tourism.
PARTICIPANTS AT THE PREVIOUS EVENT
MoReSCE in numbers
MoReSCE 2013
- 136 participants
- 5 countries
- 9 mountain resorts
- 7 service providers and equipment manufacturers
MoReSCE 2018
- 117 participants
- 7 countries
- 11 mountain resorts
- 8 service providers and equipment manufacturers
MoReSCE 2023
- 100 participants
- 11 countries
- 20 mountain resorts
- 9 service providers and equipment manufacturers
MoReSCE 2026
- 120 participants
- 13 countries
- 25 mountain resorts
- 10 service providers and equipment manufacturers
