4th Mountain Resort Summit Central Europe

Regional competitiveness: Opportunities and challenges in mountain resort development

B2B, KNOWLEDGE TRANSFER AND NETWORKING

March 24-26, 2026

WHERE

Hotel GORSKI
Kopaonik
Republic of Serbia

WHEN

March 24-26, 2026

THEME

Opportunities and challenges in the development of mountain centers

About the event

We are pleased to inform you that JP “Ski Resorts of Serbia” and the Center for Tourism Research and Studies are organizing the fourth MoReSCE – Mountain Resorts Summit of Central Europe, which will take place at Kopaonik in March 2026.

MoReSCE 2026 continues to strengthen its role as a key regional platform for knowledge exchange, networking, and partnership development in the field of mountain tourism and infrastructure. By bringing together decision makers, mountain resort managers, investors, and equipment suppliers, the event provides space for dialogue, joint planning, and identifying new development directions.

This year’s theme – “Regional competitiveness: Opportunities and challenges in mountain resort development” – focuses on a strategic approach to improving the mountain offer, sustainable growth, and modernization of resorts in line with the needs of the contemporary market.

MoReSCE 2026 is the place where visions, experiences, and concrete initiatives come together with the goal of strengthening the position of mountain destinations as year-round tourism and investment areas.

The conference will gather participants and partners from the following fields:

  1. Ministries responsible for investment, infrastructure, and tourism
  2. Managers of mountain resorts in the region
  3. Destination managers and tourism organizations
  4. Providers of infrastructure and equipment for mountain resorts
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MoReSCE 2026 will bring together participants and partners in the following areas:

Topics

01.

New investment cycle in the mountain centers of the region: Raising competitiveness as a priority.

02.

Financing major projects: How far have we progressed since the last cycle?

03.

Innovation and digitalization in the mountain resorts.

Program Overview

  • Arrival of participants at the Kopaonik mountain resort and registration at Hotel Gorski
  • Evening welcome cocktail and official opening of MoReSCE 2026
  • Panel 1: Ministerial panel – tourism and infrastructure as drivers of regional competitiveness
  • Panel 2: How to reduce seasonality and improve the product and services of mountain resorts?
  • Panel 3: Digitalization and innovation in mountain resorts
  • Panel 4: Marketing and artificial intelligence in development
  • “Summit under the stars” – après-ski party
  • Active morning on the snow (skiing/guided snowshoe hike)
  • Closing event: “Panoramic brunch & networking”

Where will MoReSCE 2026 take place?

Hotel GORSKI Kopaonik

GORSKI HOTEL & SPA is one of the most prestigious and comfortable venues for stays and events at Kopaonik. Located in the heart of the mountain resort, the hotel offers excellent conditions for conferences, combining the elegance of modern Alpine design with direct access to the main ski slopes. In addition to luxurious accommodation and modern meeting rooms, Gorski features a spa and wellness center, restaurants with both authentic and international cuisine, as well as spectacular views that create the perfect atmosphere for business and social events.

hotel-gorski-kopaonik
hotel-gorski-kopaonik
hotel-gorski-kopaonik

Speakers

Mr. Miroslav Knezevic

Miroslav
Kneževic

State Secretary in tne Ministry of Trade, Tourism and Telecommunications of the Government of the Republic of Serbia

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Damir
Davidovic

State Secretary in tne Ministry of Sustainable Development and Tourism of the Government of the Republic of Montenegro

Cristina Tarteata

Cristina
Tarteata

Deputy Minister of Tourism of the Government of Romania

damjan_pintar_potpredsednik_asocijacije_ski_centara_evrope

Damjan
Pintar

Vice President of the Association of Mountain Centers of Europe, Republic of Slovenia

Who shall attend?

• National Tourism Administrations/Organizations, Mountain destinations (DMOs), regional DMOs,

• Local authorities, municipalities and regional administrations in mountain areas,

• International and/ or regional associations/networks with focus on mountain development,

• Ski resort developers, investors and infrastructure providers,

• Associations and institutions related to snow tourism, adventure tourism.

PARTICIPANTS AT THE PREVIOUS EVENT

participants of the previous event

MoReSCE in numbers

MoReSCE 2013

  • 136 participants
  • 5 countries
  • 9 mountain resorts
  • 7 service providers and equipment manufacturers

MoReSCE 2018

  • 117 participants
  • 7 countries
  • 11 mountain resorts
  • 8 service providers and equipment manufacturers

MoReSCE 2023

  • 100 participants
  • 11 countries
  • 20 mountain resorts
  • 9 service providers and equipment manufacturers

MoReSCE 2026

  • 120 participants
  • 13 countries
  • 25 mountain resorts
  • 10 service providers and equipment manufacturers

Contact

    MoReSCE 2022 Partner Support

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